Focus on doing the right thing, dont bend to please

Most brands and organizations and individuals that fail fall into the trap of trying to be all things in order to please everyone, and end up reaching no one.
There’s a huge difference between “no one” and “almost no one”.

Almost no one is going to hire you.

Almost no one is going to become a true fan.

Almost no one is going to tell someone else about your work.

Almost no one is going to push you to make your work ever better.

That’s the wrong thing to focus on doing the right thing to reach your target audience. Understand their needs better than your competitors. You will automatically win them over.Better to focus on and delight almost no one.

The chances that everyone is going to applaud you, never mind even become aware you exist, are virtually nil. Your business runs on repeat customers not mere admirers.

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