Degree that binds

Our education system seems to be heading in only one direction, industrialization.
It is time to ask, by the people who really care, why so?
However, each day any educational institute of repute actually betrays what they proclaim to do i.e to serve this society.
And the students who graduated from these college this month each have an average of Rs. 2,25,000 in debt. For many people, this debt is debilitating. Instead of opening doors, it slams them shut.
Talented teachers and passionate students are the victims of an industrialized educational system, one that cares a great deal about standardized tests and famous brand-name institutions.
Does a college degree confer the ability to choose, to open the door to find a way to matter?
Do you expect these shackeled minds to do something quite different. And think differently ?
It’s time to ask why. And to keep asking why until we figure out what an educational institute is actually meant for?



Don’t Fit in

Are you a genius? Well not all geniuses are geniuses all the time. Remember my comment on laggards in the last blog? Well, a stupendous success might at times, behave unlike what you supposed him or her to.

But let me tell you this. We all are geniuses on sometime to other. Isn’t it a wonderful and very pleasing statement? However the problem lies in our age old culture and beliefs imbibed in us by the tradition we have been bought up in.

Our system is such that they will reward you only if you ‘fit in’.

But in our heedfulness to attain acceptance and stability we actually trade off our genius, our art.

Just look around, in a bus or a train; look at your colleagues at workplace or when you go to a social gathering. You can see people who have so much to give. But these geniuses (even you) have been bullied enough, frightened by this goddamn system to hold it back. As a result art suffers.

You often can see the pain because they have been the victims of senseless system that uses them as an undervalued pawn. Come on time, do only what you are told to, punch in –out at given times, study to pass (not learn), there are many idiots in this world to waste their time on trying to create an art or make a difference. Do you see them fail? Are you going to be like them? Or a universally accepted member of our society like your Parent, Teacher or Boss.

The time has come to stop complying with the system and chart your own path. Don’t mistake my writing as some kind of social revolution. No I am not asking you to break some shackles.

Realize your brilliance because your contribution to the world around you is valuable, the world needs you and what you can create will be precious. What you are capable of doing, no one else can make you do. Only you can do it and you must. So please stand up now to make a difference.

Start by doing your daily routine differently. The way you interact with your family, your colleagues. Think is there a better way to do the work you do daily? Before you sign in for the day, just ask yourself did you make a positive difference in someone’s life today. You start this and it will soon be a habit which you live with the rest of your life.

So go ahead and create!

Hugely inspired by the book Linchpin by S.Godin.

Innovation Adoptation

When I use to explain the spiral of product diffusion ( especially my students of International  marketing would recall) , I would invariably emphasis the essence of perception and culture.Because different audience ( people who gonna use your product)would enrol at varying rates. Hence it is a challange for a marketer to predict rate of adoption without taking into consideration the impact  technology would have on their product’s usage.

When I was mentoring the marketing team of the world’s leading micro irrigation company to prepare their LRP, I’d bought on the table this example.
Some farmers, for example, are eager to try a new type of drip irrigation device. Some farmers will wait years, or a generation, to try the same thing.
So you need to demonstrate it to convince them. If need be start a sort of campaign that may be inectious enough so each of your target audience is bitten by the innovation bug.

It even happens in daily life, some people go and see a supposedly hit movie in the first week and some are the very last to see it.

What distinguishes these people? It’s worth noting that someone who might be an innovator at work might choose to be a laggard at home.

Just today I had a close to an hour discussion with the top marketing professional of a leading home delivered pharmacy solutions provider company. And on my way out I played in mind what could be the possible resistance encountered by their calling agents –

It turns out that the key is in the way targets  (laggards) present themselves with problems. “I have a problem: I don’t have the new cell phone,”
Is it a concern of the Innovator ? Yes it is.
On the other hand, the Early Majority says, “I have a problem, all my friends have a new cell phone and I don’t.”

Note that few say, “The device I have doesn’t have the right features.” That’s because features don’t create problems that we can solve by embracing a new idea or technology. A missing feature might provide some of the narrative of our internal story, but most of all, the story is built around the behavior of those around us.

If you want a population to adopt your innovation, you have to create a problem that is solved by adoption. And that problem is almost always related to, “what about the others?”

By  making  a  constraint  beautiful, and seeing it as an opportunity, not a punitive restriction, we should look at it as a stimulus to see a new or better way of achieving our ambition

Shoes that don’t fit (and free salt)

A beautiful pair of shoes, but one size too small, on sale and everything…. Not worth buying, not for you, not at any price.
Because shoes that don’t fit aren’t a bargain.

I have nice pair of formal leather shoes of Hushpuppies an expensive brand sold at all the bata outlets. Before moving to the US I took them to a Bata store near Inox Multiplex for some minor repair as they come with a lifetime service gurantee.

Now the normal sale prize of a decent pair of Hushpuppies is around Rs.3000/- .To my surprise the Manager with whom l  got friendly offered to me a brand new pair at Rs. 1875/-(?) With Bill.So no chance of a fake. Defects ? Check it and then pay ! Just the shape was slightly curved at the toe than my pair which has the classy look.

Now here is what favorite Business Tycoon (Icon)  Warren Buffet quotes his mentor Munger:
Being rational is a moral imperative. You should never be stupider than you need to be,”

And here is question which will upset any hardcore capitalist , do you more often than not, buy things (possesions)  you really dont need at present ?

And at a restaurant, you may have noticed that there’s no extra charge for salt. You can have as much salt as you want on your food, for free. (Of course, it’s not really free, it’s part of the cost of the meal, so we paid for it, so we might as well get our money’s worth, might as well use a lot.) Of course, that’s silly, because regardless of how much we were billed for the salt, no matter how unlimited our access to it is, using more is merely going to ruin our meal. Too much salt isn’t a bargain.

Buffets (like life, organizations, projects, art…) aren’t actually, “all you can eat.” They’re, “all you care to eat.” Which is something else entirely. Just because you can have it doesn’t mean you want it. Just because we paid for it doesn’t mean we should use all of it. So how much ever you gorge it is gonna hit your health.

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