Ordering off the menu

Do have this in a different size? Or differnt colour?

Many times I am asked this question.

It is human nature to explore the options when things are available in abundance or even otherwise.

Small dreams also work this way: figure out what’s available, then choose your favorite.

Important dreams are based on what needs to be done, and then… find your how.

It’s always easier to order off the menu. Is easier the goal?


Customer loyalty is reciprocal

Does your organization know more about the customer than your competitor?
Superior information you specifically know which client has what preferance.
Do you know why do they feel the way they do about products and service?
Even if you have a remarkable product or a service, however if you cannot provide a compelling reason for the customer to do business with you , sorry you dont deserve a dime of the customer’s money.
So many organizations spend an incredible amount of money and efforts to get new customers. But in all that attention to get new customers from the front door they fail to notice fleeing of some existing customers.
So what is the basis of customer loyalty? Let’s try to get under the skin of the customer and understand what they check before the buy.
a) Reliability : People, Product , Service ( and necessarily in that order);
b) Response : Touchpoints
c) Reliability : Assurance of right decision in choosing you over your competitior in terms of accountability and troubleshooting.
d) Empathy : You feel their pain. Their process improvement issues are yours.
e) Tangibles : Do you leave behind a trial of tangibles, creating a compelling experience?
Business owners like to blame customer for not being loyal, but most of the time they haven’t given their customers any reason to be loyal to them.
So what is the basis of customer loyalty?
It is knowing and providing what they really want.
Seth Godin says businesses must become remarkable.
Organization like Starbucks have an obsession for sensations. They create a feeling of passion and excitement for their customers – who reward them with loyalty and referrals.

 Success comes to businesses that seek innovation, and find ways to adapt to change, no matter which direction it comes from

Are you the most of something?

Most people think they know what they are good at.

More often, people know what they are not good at.

– Both of them are wrong.

A person can perform only from strength. One cannot build performance on weaknesses, let alone on something one cannot do at all.

A person’s strengths and the way that person performs are complementary to each other.

But when there is a conflict between a person’s values and his or her strengths, the work may not appear to be worth devoting one’s life to (or even a substantial portion thereof).

To be effective in an society or an organization, a person’s values must be compatible with the organization’s values (not the same but close enough to coexist)

The Central Challenge today is –  To Rise above the FRAY

Imagine ‘any and every’ field possible, there are so many brands, so many choices, so many claims, so much clutter, that the central challenge is for an organization or an individual is to rise above the fray. It’s not good enough anymore to be “pretty good” at everything.

You have to be the MOST of something:

  • The most elegant,
  • The most colourful
  • The most responsive,
  • The most accessible.

Today – Mediocrity is NOTHING

Today, with so much change and uncertainty, so much pressure and new ways to do things, the middle of the road is the road to nowhere.

– Are you the MOST of anything?

Without a doubt, there’s someone taller than you, faster than you, cuter than you.

We don’t have to look very far to find someone who is better paid, more respected and getting more than his fair share of credit.

And social media: Of course there are people with more followers, more likes and more of just about anything you’d like to measure.

So what?

What is the comparison for?

Is your job to be the most at a thing? Perhaps if you play basket ball, the goal is to have the highest base percentage. But it’s probably more likely that you should focus on the entire team winning the game.

[The current and commonly used formula for determining the RPI of a college basketball team at any given time is as follows.

RPI = (WP * 0.25) + (OWP * 0.50) + (OOWP * 0.25)

where WP is Winning Percentage, OWP is Opponents’ Winning Percentage and OOWP is Opponents’ Opponents’ Winning Percentage.]

Just because a thing can be noticed, or compared, or fretted over doesn’t mean it’s important, or even relevant.

Better, I think, to decide what’s important, what needs to change, what’s worth accomplishing. And then ignore all comparisons that don’t relate. The most important comparison, in fact, is comparing your work to what you’re capable of.

Sure, compare. But compare the things that matter to the journey you’re on. The rest is noise.


The worst mortification for a professional. Could there be anything more worse we can say about you and your work than the phrase “You are unprepared.”

But the word “unprepared” means two things, not just one.

Recall your school days, there is the unprepared(ness) of the quiz at school, of forgetting your lines in a script in drama skit , it’s like showing up for a gunfight in cowboy movies with a knife…

And then there is the unprepared of the industrial world, the unprepared of being an industrial cog in an industrial system, a cog that is out-of-sync, disconnected and poorly maintained.
We’ve been so terrified into the importance of preparation, it’s spilled over into that other realm, the realm of life where we have no choice but to be unprepared.

And there is the ‘ Underprepared’. What the hell. It is either Prepared or Unprepared. The modern business world has no room for mediocrity.

So what about the other kind?

We are unprepared to do something for the first time, always.
We are unprepared to create a new kind of beauty, to connect with another human in a way that we’ve never connected before.

We are unprepared for our first bestseller, or for a massive failure unlike any we’ve ever seen before. We are unprepared to fall in love, and to be loved.

We are unprepared for the reaction when we surprise and delight someone, and unprepared, we must be unprepared, for the next breakthrough.

My take is-
If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.

So take on the World , create a breakthrough, make current past redundant, steal that bag of Santa Clause and continue to surprise everyone including yourself.

And finally quit when at the top. Do it by choice and not out of compulsion

The cost before and after

Before you finish your new idea or launch your new project, it’s worth taking a few minutes to realize that two costs are dramatically underestimated:

1. The cost of selling. How much will it cost you to sell this to an organization/company or to a nation, or to a customer? How much will it cost them to sell it to the next user? their end user,

2. The cost of maintenance. How much will it cost you to stick this project out until it pays for itself? How much will it cost your users to maintain this idea over its useful life?

Hint: It took a decade to sell most people on the personal computer. And the cost of a PC out of the box is less than 1/6th of what it costs to keep it running and in use over its life……..


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