Sleep matters

Did you sleep? Well!

Did you……? Sleep well.

Sleeplessness is a quintessentially American tradition, wrought by our work-centric culture, long hours and stressful lives.

According to a survey, conducted by the hotel company Travelodge, 65 percent are sleeping an average of just six hours and 27 minutes every night, that’s just over 30 minutes shy of the general recommendation that adults should aim for seven to nine hours of slumber a night.

But with a number of cultures falling prey to an around-the-clock work schedule, how do we make time for sleep? The answer is to improve the quality of sleep by sleeping well.

Having been associated with the sleep related furniture business and having crossed a landmark of 2000 bed sets, one can safely opine that how you sleep is more important than how much.

A mattress is perhaps the most important piece of furniture, if you need the recommended 8 hours of sleep per night, you will spend at least 1/3rd of your life in that mattress. That means if you keep that mattress for 9 years (which is about the average), 3 of those years will be spent on it.

From my experience and understanding I have attempted to present a review of the US bedding industry’s business is here-under-

Global  Bedding  Industry  $20+  billion  industry one that  is stable  and  growing,  with  healthy  margins  and  strong  cash  flow  characteristics Positive  secular  trends as  consumers  place  increasing  value  on  sleep   quality and style. The North America Market is worth $9 billion and this market growing at 5-6% annually. This is supported by the consolidation with few strong brands in U.S. and new channels of distribution are emerging as potent force to reckon with in terms of market presence.

The rule of 3 applies to the mattresses manufacturing industry. While only 2 major manufacturer and a few family based firms cater to the niche markets and continue to be competitive because of their quality and tie up with leading retail brands.

Americans like to sleep well. But under the current economic situation, austerity outweighs comfort (as a luxury).

The market is segmented into fairly blurred layers like Luxury, Premium, Mid-Price and Value based segments. The reason being heavy discounts being offered by both the manufacturers as well. Since 83% of mattresses sell for under $1,000

Mattress Sales Statistics                                                                       Data

Annual revenue generated by the mattress sales industry            $9,000,000,000

Total number of mattresses shipped each year                                        46,15,000

Length of time the average person keeps a mattress                                         7 years

The number of mattress companies in the U.S. bedding industry                   600

U.S. Mattress Market share by Manufacturer                 Percent of Industry Sales

Sealy                                                                                                                       19 %

Serta                                                                                                                       17 %

Simmons                                                                                                               15 %

Tempur Pedic                                                                                                      12 %

Select Comfort                                                                                                       5 %

Other                                                                                                                      32 %

Mattress Sales by Distribution Channel                                          Percent of Sales

Specially Sleep Retailers                                                                                43 %

Furniture Retailers                                                                                           38 %

Department Stores                                                                                           5 %

Warehouse Clubs                                                                                              5 %

Direct-to-Consumer                                                                                         5 %

Other                                                                                                                    4 %

60% of all mattresses sold are in either twin or queen size. 90% of the mattresses sold in the US consist the spring coil formation.

There’s no objective measure of mattress quality. Consumer Reports won’t rate them because they can’t get the data and there’s no testing that actually says higher coil counts are better or the number of wires in the coils makes a difference in any way.

So in conclusion whether it’s a pillow top made of alpaca hair any better than one made of cotton or latex foam, the mattress that gives you more comfortable sleep is the right one for you.

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