Did you sleep? Well!
Did you……? Sleep well.
Sleeplessness is a quintessentially American tradition, wrought by our work-centric culture, long hours and stressful lives.
According to a survey, conducted by the hotel company Travelodge, 65 percent are sleeping an average of just six hours and 27 minutes every night, that’s just over 30 minutes shy of the general recommendation that adults should aim for seven to nine hours of slumber a night.
But with a number of cultures falling prey to an around-the-clock work schedule, how do we make time for sleep? The answer is to improve the quality of sleep by sleeping well.
Having been associated with the sleep related furniture business and having crossed a landmark of 2000 bed sets, one can safely opine that how you sleep is more important than how much.
A mattress is perhaps the most important piece of furniture, if you need the recommended 8 hours of sleep per night, you will spend at least 1/3rd of your life in that mattress. That means if you keep that mattress for 9 years (which is about the average), 3 of those years will be spent on it.
From my experience and understanding I have attempted to present a review of the US bedding industry’s business is here-under-
Global Bedding Industry $20+ billion industry one that is stable and growing, with healthy margins and strong cash flow characteristics Positive secular trends as consumers place increasing value on sleep quality and style. The North America Market is worth $9 billion and this market growing at 5-6% annually. This is supported by the consolidation with few strong brands in U.S. and new channels of distribution are emerging as potent force to reckon with in terms of market presence.
The rule of 3 applies to the mattresses manufacturing industry. While only 2 major manufacturer and a few family based firms cater to the niche markets and continue to be competitive because of their quality and tie up with leading retail brands.
Americans like to sleep well. But under the current economic situation, austerity outweighs comfort (as a luxury).
The market is segmented into fairly blurred layers like Luxury, Premium, Mid-Price and Value based segments. The reason being heavy discounts being offered by both the manufacturers as well. Since 83% of mattresses sell for under $1,000
Mattress Sales Statistics Data
Annual revenue generated by the mattress sales industry $9,000,000,000
Total number of mattresses shipped each year 46,15,000
Length of time the average person keeps a mattress 7 years
The number of mattress companies in the U.S. bedding industry 600
U.S. Mattress Market share by Manufacturer Percent of Industry Sales
Sealy 19 %
Serta 17 %
Simmons 15 %
Tempur Pedic 12 %
Select Comfort 5 %
Other 32 %
Mattress Sales by Distribution Channel Percent of Sales
Specially Sleep Retailers 43 %
Furniture Retailers 38 %
Department Stores 5 %
Warehouse Clubs 5 %
Direct-to-Consumer 5 %
Other 4 %
60% of all mattresses sold are in either twin or queen size. 90% of the mattresses sold in the US consist the spring coil formation.
There’s no objective measure of mattress quality. Consumer Reports won’t rate them because they can’t get the data and there’s no testing that actually says higher coil counts are better or the number of wires in the coils makes a difference in any way.
So in conclusion whether it’s a pillow top made of alpaca hair any better than one made of cotton or latex foam, the mattress that gives you more comfortable sleep is the right one for you.